Built by Hospitality Operators

Notes from Our Team

Review of You is shaped by firsthand hotel ownership and decades of operational experience. These are the principles behind the network—and the people building it.

Read Their Notes

Built from Firsthand Hospitality Experience.

One perspective began with the challenges of hotel ownership. The other was shaped by more than two decades of making hotel operations work in the real world.

Founder’s Note

Leo Grifka

Founder, Chief Executive Officer

The genesis of this idea started with my firsthand experiences as a hotel owner and operator of multiple hotels in Los Angeles.

Like many owners/operators, I've seen how a single guest incident can create significant operational and financial strain. What stood out most to me wasn’t just the incident itself, but the pattern; the same individuals could move from one property to another, repeating the same behavior without any shared visibility. That disconnect led to a simple question: why aren't we working together?

I strongly believe in the power of community within the hospitality industry. A single hotel operating in isolation is limited, but a network of hotels sharing responsible, verified information is far more resilient. When we collaborate, we can better protect our teams, our guests and our investment of time and resources.

Review of You was built on that belief. That by creating trusted, structured ways for hotels to share insights, we can collectively reduce risk and elevate standards across the industry. This isn't about exclusion; it’s about accountability, transparency, and supporting one another in delivering better, safer guest experiences.

Operations Note

Nadeev Beyer

Chief Operating Officer

As COO of Review of You, I bring over 20 years of experience in hotel operations, working across a range of properties and management environments.

Throughout my career, I've been focused on one core principle: the best systems are the ones that actually work for the people using them every day.

Hotel teams operate in fast-paced, high-pressure environments. Front desk staff, managers and operators don't have time for complicated tools or extra steps. They need solutions that are intuitive, efficient and seamlessly integrated into their workflow. That understanding has shaped every aspect of how we’ve built RoY.

From day one, our priority has been simplicity. The platform is designed to be clear, streamlined and easy to use, allowing teams to log incidents quickly, access relevant information without friction and respond in real-time. If it slows a team down, it doesn't work, and we’ve built RoY to do the opposite.

I believe that technology should support operations, not complicate them. By focusing on usability and real-world application, we’ve created a system that empowers hotel teams to act confidently without adding complex SOP’s and protocols to follow.

Hospitality Works Better When We Work Together.

Join the RoY network and help turn responsible, verified information into better protection for hospitality teams, guests, and properties.

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